A platform built to remove manual work from the sales process

Fremag began as a simple thought during a hectic sales day: “This should be done smarter.”

Meet our founding team

Frederik

Founder - Sales & Growth

Frederik

Magnus

Founder - Sales & Partnerships

Magnus

Micklas

Founder - Tech & Product

Micklas

Fremag

Frederik, who works with B2B sales every day, repeatedly saw how much time is lost on manual prep work — comparing prices, reviewing products, and preparing for sales before any customer is even contacted.

The idea truly took shape when Frederik shared it with Magnus and Micklas. Together they started developing what later became Fremag, a platform built from real challenges in sales work.

The three founders shared a common vision: to create a tool that could make the classic sales process faster, smarter, and more data-driven, without removing the human side that remains at the core of good sales.

The result was Fremag, a modern B2B platform that combines technology and practical experience to give sales teams and companies a real competitive edge.

By automating the part of sales work that used to take hours, salespeople can now focus their time where it matters most: on relationships, strategy, and growth.

Fremag was developed with real-world needs in mind through many hours of ideation, refinement, and testing, driven by the desire to make B2B selling simpler and more efficient.

The platform is built on the principle that efficiency and simplicity must go hand in hand, and that technology is only valuable when it is easy to use.

Behind the platform is a team that believes the next generation of sales is not about working harder, but working smarter.

Fremag is built on the idea that time is the most valuable resource. We help companies use it where it creates the most value.